Lulu Guinness Launches Diffusion Line

She put red lips back on the map in a big (literally!) way and she’s a total icon of British fashion amazingness so we’re so excited to bring you the news that Lulu Guinness, the woman who made lips chic, is set to launch a diffusion line with American retailer JC Penney next spring.

The department store will roll out several boutiques to carry the debut Lulu by Lulu Guinness collection, which will include handbags, accessories and gifts at a lower prince point that the mainline designer line.

"It is incredibly exciting to be launching our new accessible collection with JC Penney and to be pioneering a whole new concept and store experience for our customers," said Lulu Guinness CEO Martin Mason. "Lulu is one of the British fashion industry's most talented designers and with her particular take on life and style, our brand has grown holding a unique position as one of the world's most covetable and distinctive accessories brands."

We can’t wait!